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#BackToBack, Iyalaya Anybody!! A Creative Nigerian Youth Coinage

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Since the inception of the New Year, the Nigerian music industry seems to be at the forefront of the media around the globe. So many incidents have pushed the industry to become the theme around which discussions are held, day-in-day-out. Barely a week after the much anticipated 2015 edition of the Headies Awards was held, the media has been blessed with a number of issues, and these issues have made the street lively and as well controversial.

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Various reactions trailed the Next Rated award category given to the Mavins Dynasty’s Reakaedo Banks, a number of people said he deserves the award while some people still maintain that he does not have what it takes to bag the award. This is topic is still at the fore while the issue of Davido and his baby-mama Sophia filled the air; so many reactions also followed the incidence.

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Another element that has found its way into the media war is the “Back to Back” syndrome, barely can a couple of minutes roll by without someone mentioning the phrase. The phrase is a product of the fuss that ensued between the King of the YBNL kingdom – Olamide and the Emperor of the Mavins Dynasty at the venue of the 2015 edition of Headies Awards, held on the 31st December last year. The phrase emanated from the speech given by Olamide while reacting to the Next Rated award which he thought belongs to Lil Kesh of YBNL but was eventually given to Reakaedo Banks. While expressing his dissatisfaction, the YBNL did not know that Nigerians are going to make mountains out of the small issue. Walking on the street, all you hear is ‘back to back, Iyalaya anybody, etc’. Not only that, various pictures have been flying around the internet, courtesy of this idea.

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So many people see the propagation of the phrase as a good thing while some people have contrary opinions towards it. Some people are of the opinion that if Nigerian youths can divert the energy and intelligence used in creating unnecessary stuffs to create and develop things that are tangible and reasonable, the Nigerian society will become a better place. However, it is noteworthy to mention that with the recent uproar in the Nigerian music industry which has gotten a space in the media world, one can practically see the creativity in the hands of Nigerian youths. The recent happenings in the media world make us to believe that Nigerian youths are blessed with various talents, therefore, they are enjoined to channel the energy and resources used to create irrelevant stuffs to areas where morality will be the order of the day

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